Hello!

I’m a British marketing consultant and author.

With 15+ years’ experience in brand strategy, social media, paid ads and PR, I now work with a handful of independent brands each month as their fractional head of marketing.

I’m best known for stand up paddleboarding Land’s End to John O’Groats, despite my fear of the sea. I was featured across print, radio and TV, including on BBC Breakfast, and have sold over 6,500 copies of my book, Ignore the Fear. I’ve also started my own businesses in food manufacturing and hospitality, all of which has taught me how to navigate risk, push through uncertainty, and find creative routes forward. I combine this with my marketing experience to build audiences, tell compelling stories and turn attention into results.

Today I bring both together: partnering with independent brands who want to make a bigger impact.